Swizz Beats, Alicia Keys and More Step Out for the Reethym of Lite Campaign Launch New York City

Swizz Beats kicked-off the launch of his “Reethym of Lite” collaboration with Reebok on Tuesday, June 19 at Escape in New York City. Special guests included his wife, Alicia Keys, as well as Clive Davis, Diddy, Pharrell Williams, DJ Khaled, Tika Sumpter, Chrisette Michele, Kat Deluna, Busta Rhymes, Teyana Taylor, Jaslene Gonzalez, Patrick Toussaint, N.O.R.E., Shontelle, Lloyd BanksRed Cafe, Miss Info, and More.

The Reethym of Lite collection is said to be Reebok‘s lightest footwear to date. Swiss combined his signature style with Reebok’s technology to help evolve the line. He also appropriately provided the beats for the campaign’s commercials. Check out photos from the event below.

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